Understand your site’s performance

Gain powerful insights into who’s visiting your site and how they’re interacting with your content with our in-depth website Analytics tools.

Traffic sources

Learn where your site visits and sales are coming from and analyze which channels are most effective. Dig into specific referral links to see which press articles and posts lead to the most traffic or sales.

Traffic overview mobile UI
Traffic overview mobile UI

Site content

Use engagement stats like views, time on page, exit rate and more to quickly identify popular content.

“It’s fascinating to learn things like where in the world people visit your site the most, or from what platform people discover your site.”
Daniela Jacobs, Founder
Arc Objects homepage

Commerce analytics

Understand how your business is doing by tracking revenue, orders, units sold, and much more. Learn which traffic sources and products are generating the most sales. Delve into your purchase funnel to learn how you can optimize for conversion.

Sales by Product UI
Sales by Product UI

Sales overview

Track how key performance metrics, such as Revenue, Units Sold, Orders, Visits, Conversion Rate, Average Order Volume, and Revenue Per Visit, change over time.

Sales by product

Gain insight into your top performing products with metrics such as revenue and conversion rate.

Purchase funnel

A visual report that shows how many visits result in purchases and where customers are dropping off.

Abandoned cart

Gain insight into how many of your carts are being abandoned, recovered, and the revenue those represent.

Mobile analytics screen

Squarespace is the all‑in‑one platform to build a beautiful website.