Download our free workbook to help you launch your email marketing strategy.
The email you entered is invalid.
Thank you for subscribing.
By entering your email, you indicate that you have read and understood our Privacy Policy and agree to receive marketing from Squarespace.
Email marketing is one of the most impactful ways to promote your business because it allows you to communicate directly with your most loyal customers and engaged followers. That audience is more likely to interact with your emails and convert into a customer. On Squarespace, automated emails receive seven times more clicks than other email marketing blasts.
Email automations are emails that you create and set up to send based on specific triggers, like someone making a purchase or signing up for your mailing list. Automated emails save you time so you can focus on your business while connecting with your audience at crucial moments in the customer journey.
By engaging customers to welcome them, reward their loyalty to your business with a discount, or send product recommendations, you make them feel valued and make them more likely to do business with you.
How does Squarespace Email Automations work?
Email Automations makes sure that your most powerful asset, your brand, gets into your audience’s inbox at exactly the right moment, without adding more to your to-do list. Like other Squarespace email campaigns, you have expertly designed templates to choose from and customize to match your website.
You write an automated email with a specific goal in mind. Then you set up the email to send at a specific time based on a customer’s interaction with your website.
For example, you might want to convert email subscribers who have never made a purchase into customers. You could set up an automated email for people who subscribe to your mailing list but don’t make a purchase within a week, encouraging them to browse your most popular products.
Once set up, that email will automatically go out to any subscriber who doesn’t buy from your store within one week. There’s no manual work needed from you after setup.
Read our guide to automating your emails
Using email automations to convert customers
There are a variety of email templates to choose from based on what type of message you’re sending and what makes sense for your brand. Think carefully about the end goal of each email. What do you want someone to feel or do after reading?
Usually that falls into one of three stages of the customer journey:
Awareness and interest, the initial phase where you’re creating trust and connection with the customer.
Consideration and evaluation, when you’re hoping to turn someone into a customer or follower.
Purchase and post-purchase, when you build brand loyalty and encourage repeat purchases.
Awareness and interest
Automations to send: Welcome email
This initial stage is all about establishing and building a relationship with a customer or subscriber. Connect with them early and use this time to make them feel welcome, valued, and educate them about what you offer.
Consideration and evaluation
Automations to send: New subscriber discount
At this phase, you can focus on giving subscribers a reason to buy from you. You can highlight the benefits of your products by sharing reviews or testimonials. Or offer a limited-time discount to encourage them to browse.
You can also explore other automations at this stage, like an email that automatically sends if someone abandons their shopping cart at checkout.
Purchase and post-purchase
Automations to send: Thank you email, VIP discount, Product recommendations, Follow-up
After someone buys from your store, your goal should be to turn them into a regular customer and eventually, an advocate for your brand. An automated thank you email after a purchase keeps building your relationship with the customer. From there, you can set up automations based on how they interact with your brand after buying.
Make repeat customers feel valued with a VIP discount offer or a follow-up if they haven’t bought from you in a while. Encourage customers to come back by setting up product recommendations based on their previous purchases.
Follow this checklist to prepare for any marketing email
How to automate an email on Squarespace
Ready to increase your site visits and sales? Here’s how to set up your first email automation.
Choose an expertly designed email marketing template that matches your business goal.
Customize your email to match your brand colors and add your site logo with the click of a button.
Pull images from your asset library or find free images from our Unsplash integration to personalize the look of your email.
Add a top selling product or discount directly into your email to drive shop visits and sales.
Add or edit the email copy, either on your own or with the help of Squarespace AI.
Automate it to send based on customer actions like order count, last order date, or total amount spent.